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RM of K-pop boy band BTS is an influential art collector who champions South Korean artists and has amassed a multimillion-dollar private collection. A post shared by RM rkive. For the past few years, RM has been sharing his acquisitions both on Instagram and in videos on YouTube where he maintains a vlog about his life and travels.
Investing in his financial future has resulted in him travelling the world on art-buying trips. He has shared two pieces he owns by Yun Hyong-keun on social media and champions the work of modernist Lee Bae. He also attended the Kukje Gallery in Seoul for a recent Yoo exhibition. RM sharing his appreciation for art has resulted in an uptick in visitors to the museums and galleries he promotes.
Many establishments have experienced the effects of namjooning. At Washington National Gallery of Art, after the singer shared a photo of himself sat on a bench alongside a selection of his favourite works — including by Claude Monet, Amedeo Modigliani and Paul Cezanne — the gallery experienced a huge increase in Instagram followers.
As well as collecting, RM has also stepped into the role of art supporter. RM told the Intersections: The Art Basel Podcast that his art collection "really gives me a standard by which to live as a better man and a better adult". Not only has he been able to introduce his legion of fans to contemporary art, he has also earned the admiration of the art world for his knowledge and enthusiasm.
Korean art dealer Park Kyung-mee, who owns the influential PKM Gallery in Seoul, said the singer has made art more accessible to younger people and the public by sharing his experiences on social media and via his vlog. I want to be a better person, a better adult, because there is this aura that is coming from these artworks on display.